Marty Brickey commits to a standing weekly practice: no strategy calls before a morning ride
Marty Brickey is formalizing a personal rule he has used for years, protecting time on the bike before any business decision gets made, and is sharing why he thinks other executives should try it.
ORLANDO, FL, October 17, 2026 -- Marty Brickey is formalizing a personal rule he has used for years, protecting time on the bike before any business decision gets made, and is sharing why he thinks other executives should try it.
A rule made public
Marty Brickey, a consultant and serial entrepreneur based in Orlando, Florida, has decided to say out loud what he has quietly practiced for years: he cycles four to five days a week, and he does not take strategy calls before that ride happens.
He is not announcing a fitness plan. He is announcing a sequencing rule, one he says has shaped how he makes decisions since his early years running companies.
"I used to think the calendar belonged to whoever asked for it first," Brickey said. "Now the ride goes on the calendar before anything else does."
Why the order matters
Brickey has built and sold companies across media and gaming, and he has sat on boards where the pressure to answer fast is constant. His view is that the order of a day changes the quality of the answers a person gives.
"Early in my career I didn't have balance," he said. "That wasn't a minor issue. It was a direct cause of a lot of loss. I don't say that lightly."
The pledge he is making now is specific: no calls that involve a decision, a negotiation, or a hire, before the ride is done. Calls that are purely informational are fine. Anything that asks him to choose gets pushed until after.
"A decision made at six in the morning, before I've cleared my head, is not the same decision I'd make at nine," he said. "I've tested this enough times to trust it."
What the practice looks like
Brickey rides four to five days a week, rain or shine, and treats it as a fixed block rather than something that moves when the week gets busy.
"The mistake people make is treating exercise like a reward for a clear schedule," he said. "I treat it like the reason the schedule works at all."
He also credits long walks, separate from the cycling, as a tool for pushing through self-doubt or a stuck decision.
"When I hit a wall on a problem, I don't sit at the desk and grind on it," he said. "I walk it out. Most of the time the answer shows up somewhere in the middle of that walk, not at the start."
Formalizing what was informal
Until now, this has been a private habit rather than a stated policy. Brickey said he is naming it publicly because he has watched other founders and executives skip the same step, and pay for it later.
"I'm not telling anyone to take up cycling," he said. "I'm telling them to put something before the phone. It doesn't matter what it is, as long as it happens first and nothing moves it."
He is committing to keep the rule in place going forward, and to talk about it when asked, rather than treating it as a private eccentricity.
"If I say I have balance now, I should be able to point to what that actually looks like on a Tuesday," he said. "This is what it looks like."
The standard he is holding himself to
Brickey said the pledge is measured by whether the rule survives a busy week, not a slow one.
"Anyone can protect their morning when nothing is happening," he said. "The test is whether you protect it when three people are waiting on you. That's the only week that counts."
He said he expects to fail the rule occasionally, and that failing it is part of keeping it honest.
"If I never break it, I'm probably not being tested enough," he said. "The point isn't perfection. The point is that the default goes back to the ride, not to the phone."
Marty Brickey is a consultant based in Orlando, Florida. He founded Layne Morgan Media in 2002 and later founded Flyover Entertainment, which included Secret Lair Studios, Grumpy Ninja Studios, and Studio Chi'n. He has invested in, advised, and served on boards for companies including Gas Powered Games (Gasworks Games). He holds a B.S. in Management from Missouri State University.
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A rule made public
Marty Brickey, a consultant and serial entrepreneur based in Orlando, Florida, has decided to say out loud what he has quietly practiced for years: he cycles four to five days a week, and he does not take strategy calls before that ride happens.
He is not announcing a fitness plan. He is announcing a sequencing rule, one he says has shaped how he makes decisions since his early years running companies.
"I used to think the calendar belonged to whoever asked for it first," Brickey said. "Now the ride goes on the calendar before anything else does."
Why the order matters
Brickey has built and sold companies across media and gaming, and he has sat on boards where the pressure to answer fast is constant. His view is that the order of a day changes the quality of the answers a person gives.
"Early in my career I didn't have balance," he said. "That wasn't a minor issue. It was a direct cause of a lot of loss. I don't say that lightly."
The pledge he is making now is specific: no calls that involve a decision, a negotiation, or a hire, before the ride is done. Calls that are purely informational are fine. Anything that asks him to choose gets pushed until after.
"A decision made at six in the morning, before I've cleared my head, is not the same decision I'd make at nine," he said. "I've tested this enough times to trust it."
What the practice looks like
Brickey rides four to five days a week, rain or shine, and treats it as a fixed block rather than something that moves when the week gets busy.
"The mistake people make is treating exercise like a reward for a clear schedule," he said. "I treat it like the reason the schedule works at all."
He also credits long walks, separate from the cycling, as a tool for pushing through self-doubt or a stuck decision.
"When I hit a wall on a problem, I don't sit at the desk and grind on it," he said. "I walk it out. Most of the time the answer shows up somewhere in the middle of that walk, not at the start."
Formalizing what was informal
Until now, this has been a private habit rather than a stated policy. Brickey said he is naming it publicly because he has watched other founders and executives skip the same step, and pay for it later.
"I'm not telling anyone to take up cycling," he said. "I'm telling them to put something before the phone. It doesn't matter what it is, as long as it happens first and nothing moves it."
He is committing to keep the rule in place going forward, and to talk about it when asked, rather than treating it as a private eccentricity.
"If I say I have balance now, I should be able to point to what that actually looks like on a Tuesday," he said. "This is what it looks like."
The standard he is holding himself to
Brickey said the pledge is measured by whether the rule survives a busy week, not a slow one.
"Anyone can protect their morning when nothing is happening," he said. "The test is whether you protect it when three people are waiting on you. That's the only week that counts."
He said he expects to fail the rule occasionally, and that failing it is part of keeping it honest.
"If I never break it, I'm probably not being tested enough," he said. "The point isn't perfection. The point is that the default goes back to the ride, not to the phone."
Marty Brickey is a consultant based in Orlando, Florida. He founded Layne Morgan Media in 2002 and later founded Flyover Entertainment, which included Secret Lair Studios, Grumpy Ninja Studios, and Studio Chi'n. He has invested in, advised, and served on boards for companies including Gas Powered Games (Gasworks Games). He holds a B.S. in Management from Missouri State University.
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Contact Information
Marty BrickeyMarty Brickey
Orlando, Florida
United States
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