New "Revenue Architecture Assessment" Program Delivers Unprecedented Results for B2B Business Leaders
Innovative System Assists Business Leaders in Identifying where Revenue is Leaking and how to Fix in 90 Days at a Fraction of the Cost
PHILADELPHIA, PA, July 20, 2026 -- The new Revenue Architecture Assessment is a four-week, ready-to-implement growth analysis designed for founder-led B2B companies. It provides a clear, evidence-based understanding of what aspects of the business are successful, which areas need improvement, and what specific actions should be taken over the next 90 days. This service is offered more quickly and at a lower cost than any similar option on the market. Unlike traditional strategy consultations that conclude with a presentation and then vanish, this is not an introductory phase of a fractional CMO, nor a showcase of a consulting firm's methodologies. Instead, it is a structured, repeatable process that moves from discovery to recommendations, delivering findings suitable for board presentations and a 90-day implementation plan within just four weeks, all for under $15,000. This offers unprecedented value compared to consulting firms that often charge between $25,000 and $75,000 and take more than 12 weeks. The Revenue Architecture Assessment provides superior results more quickly and for a lower price.
How does the program operate? The Revenue Architecture Assessment follows a structured four-week schedule. Each week has a specific deliverable, ensuring the process remains focused and efficient, respecting the founders' time. In the first week, the program kicks off with interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials and documents. The second week is dedicated to analysis, where all gathered interview data, survey responses, and materials are synthesized, cross-referenced, and examined. In the third week, the comprehensive Revenue Architecture Assessment report is compiled. This boardroom-quality presentation includes an Executive Summary outlining strengths and gaps, a Marketing Assessment Scorecard, a Go-to-Market Gap Analysis, a Competitive Analysis, an assessment of the team and operating plan, results from internal surveys highlighting key divergences, and detailed strategic recommendations with a 90-day implementation roadmap. The fourth and final week culminates in a presentation where Founder Rich Smith presents the findings in a live two-hour session with the CEO and senior leadership team.
"I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," said Smith. "They don't have a growth problem. They need answers first, not a consultant or an agency."
A Proven Track Record Across High-Stakes Growth
Smith brings more than 30 years of C-suite marketing leadership to the firm, with a track record that includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work building out the company's marketing, sales processes, and positioning — and his subsequent role as an Advisory Board Member — contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
"Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification. What sets Rich apart is his genuine ability to serve as the voice of the customer in every strategic decision, ensuring that marketing excellence translates directly into business growth."
— David Schneider, CEO, Cenlar FSB
About Rich M. Smith Growth Studio
Rich M. Smith Growth Studio is a Philadelphia-area Operator Accelerator — an implementation-driven growth firm helping founder-led B2B service businesses install scalable revenue systems, AI-enabled operations, and the management infrastructure to grow beyond founder dependence. Rich is also the host of the Revenue Science Podcast, a contributing author on Entrepreneur.com, a keynote speaker on behavioral economics and growth strategy, and an angel investor. He is completing his forthcoming book, Revenue Science: The Architecture of Predictable Growth. For more information or to schedule a consultation, visit richmsmith.com or email rich@richmsmith.com.
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How does the program operate? The Revenue Architecture Assessment follows a structured four-week schedule. Each week has a specific deliverable, ensuring the process remains focused and efficient, respecting the founders' time. In the first week, the program kicks off with interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials and documents. The second week is dedicated to analysis, where all gathered interview data, survey responses, and materials are synthesized, cross-referenced, and examined. In the third week, the comprehensive Revenue Architecture Assessment report is compiled. This boardroom-quality presentation includes an Executive Summary outlining strengths and gaps, a Marketing Assessment Scorecard, a Go-to-Market Gap Analysis, a Competitive Analysis, an assessment of the team and operating plan, results from internal surveys highlighting key divergences, and detailed strategic recommendations with a 90-day implementation roadmap. The fourth and final week culminates in a presentation where Founder Rich Smith presents the findings in a live two-hour session with the CEO and senior leadership team.
"I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," said Smith. "They don't have a growth problem. They need answers first, not a consultant or an agency."
A Proven Track Record Across High-Stakes Growth
Smith brings more than 30 years of C-suite marketing leadership to the firm, with a track record that includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work building out the company's marketing, sales processes, and positioning — and his subsequent role as an Advisory Board Member — contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
"Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification. What sets Rich apart is his genuine ability to serve as the voice of the customer in every strategic decision, ensuring that marketing excellence translates directly into business growth."
— David Schneider, CEO, Cenlar FSB
About Rich M. Smith Growth Studio
Rich M. Smith Growth Studio is a Philadelphia-area Operator Accelerator — an implementation-driven growth firm helping founder-led B2B service businesses install scalable revenue systems, AI-enabled operations, and the management infrastructure to grow beyond founder dependence. Rich is also the host of the Revenue Science Podcast, a contributing author on Entrepreneur.com, a keynote speaker on behavioral economics and growth strategy, and an angel investor. He is completing his forthcoming book, Revenue Science: The Architecture of Predictable Growth. For more information or to schedule a consultation, visit richmsmith.com or email rich@richmsmith.com.
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