Liv Women and Ashunta Sheriff Beauty Unite to Redefine Modern Self-Care for Women's History Month
Redefining beauty from the inside out with vaginal microbiome health, pH‑responsive lip gloss, and women‑led innovation for Women's History Month.
LOS ANGELES, CA, March 12, 2026 -- Liv Women, a science‑driven women's health platform, and Ashunta Sheriff Beauty, a pioneering women‑of‑color–owned cosmetics brand, are joining forces this Women's History Month to redefine modern self‑care by uniting vaginal microbiome health with inclusive beauty innovation. Together, the two brands are celebrating confidence, self‑expression, and internal wellness — reimagining what it truly means to glow from the inside out.
Women invest billions of dollars in skincare and beauty products every year, yet intimate health remains one of the most under‑discussed aspects of well‑being. Liv Women and Ashunta Sheriff Beauty are challenging that narrative with a shared mission: to normalize conversations around vaginal microbiome health and empower women to take ownership of their inner health with the same pride they invest in their outer appearance.
At the center of this collaboration is Thermal Lip Gloss, a pH‑responsive, color‑adapting lip gloss that responds to each woman's unique chemistry to create a custom shade that reflects her individuality. This innovative formula symbolizes what both brands stand for: that true confidence starts from within, that internal balance and microbiome health matter, and that every woman's beauty, brilliance, and biology are uniquely her own.
"Internal health directly influences how we look and feel — from inflammation and hormones to skin vitality," said Anja Skodda, Director of Product Development at Liv Women. "We're proud to help women move from guessing to knowing, making internal wellness as visible and valued as external beauty."
A movement for women's empowerment and innovation
Through this limited‑edition Women's History Month campaign, Liv Women and Ashunta Sheriff Beauty aim to:
1. Honor Women's History Month by uplifting female entrepreneurs and women‑owned, women‑of‑color–owned businesses.
2. Expand the definition of beauty to include science, strength, and self‑awareness.
3. Encourage women to prioritize internal balance and vaginal health alongside skincare, makeup, and external care.
4. Educate women about the power of the vaginal microbiome as a key marker of overall health, confidence, and long‑term wellness.
"This partnership is about more than beauty products — it's about creating a new standard for how women care for themselves," said Ashunta Sheriff, founder of Ashunta Sheriff Beauty. "Self‑care begins with awareness and pride in every part of who we are, especially the parts that have been historically ignored or stigmatized."
By bridging data‑backed health insights with creative expression, Liv Women and Ashunta Sheriff Beauty are leading a movement to make intimate health a celebrated, mainstream part of wellness culture — and to redefine modern femininity through science, soul, and inclusive beauty.
About Liv Women
Liv Women is a science‑driven women's health platform redefining how women understand their bodies from the inside out. By combining advanced vaginal microbiome testing, personalized insights, and education, Liv Women helps women optimize their vaginal microbiome, hormonal balance, and overall vitality. Its mission is to make internal health as visible, measurable, and prioritized as skincare and fitness — empowering women with knowledge that fuels confidence, longevity, and holistic well‑being.
About Ashunta Sheriff Beauty
Founded by celebrity makeup artist Ashunta Sheriff, Ashunta Sheriff Beauty is a women‑of‑color–owned beauty brand created to celebrate diversity and authenticity through high‑performance, inclusive products. With an emphasis on innovation, empowerment, and self‑expression, the brand develops formulas that work across a wide range of skin tones and undertones, inspiring women to embrace their natural beauty in all its forms.
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