Boston-Based, Treehouse-Ventures, Launches WIN Energy; First Sea Moss–Infused Energy Drink
Treehouse-Ventures, Launches WIN Energy (What I Need) First Sea Moss–Infused Energy Drink in Massachusetts. Boston-based brand blends cultural roots, wellness, and performance into a first-of-its-kind beverage!
BOSTON, MA, February 12, 2026 -- Treehouse-Ventures LLC, a Boston-based beverage company, today announced the official launch of its sea moss–infused energy drink; WIN Energy (What I Need), now available at multiple retail locations throughout Boston and across Massachusetts. The product is the first of its kind to combine energy with the powerful nutritional benefits of sea moss, a superfood long valued in Caribbean and African cultures.
W.I.N. Energy is a rich sea moss–infused beverage with 92 vitamins and minerals in one delicious tropical flavor. Each can is infused with sea moss, delivering 92 of the 102 essential minerals the human body needs. This nutrient-dense seaweed supports immunity and overall wellness, positioning W.I.N. as more than just an energy drink—it is a daily ally in achieving greatness.
Designed for modern lifestyles, W.I.N. Energy integrates seamlessly into the routines of people balancing work, family, and fitness. The brand's launch reflects a growing demand for culturally rooted, health-forward alternatives in the energy drink category.
"This is about more than energy—it's about empowerment," said Jean Transtamar, Founder and CFO of WIN Energy. "Sea moss has been a cornerstone of wellness in Caribbean culture for generations. With W.I.N., we've created a drink that honors that heritage while delivering real functional benefits to today's consumers. Our mission is to help people fuel their purpose and win at whatever they're striving for."
The company's expansion into retail locations across Massachusetts marks a key milestone in its growth and community impact, bringing a culturally significant, wellness-driven product to mainstream consumers.
Consumers, retail buyers, and media partners are invited to learn more about WIN Energy and explore partnership opportunities.
To learn more or purchase W.I.N. Energy:
Visit: https://W-I-N.co
Follow on Instagram: @w.i.n.energy
Find a local vendor or inquire about distribution through the website.
Jean Transtamar
Founder & CFO, WIN Energy
Email: Jean@Treehouse-ventures.com
Phone: 617-380-7200
Visit: https://W-I-N.co
Follow on Instagram: @w.i.n.energy
W.I.N. (What I Need) Energy Drink was born from the vision of three college roommates of Caribbean descent.They aimed to create a lifestyle drink that supports daily wellness with natural ingredients, providing sustained energy without the crash. Each can of W.I.N. is infused with sea moss, providing 92 of the 102 essential minerals the body needs. Our commitment to sustainability is integral to our brand. From eco-friendly packaging to natural ingredients, we strive to impact both our consumers' health and the environment positively.
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Contact Information
Jean TranstamarTreehouse-Ventures
Boston, MA
USA
Voice: 6173807200
Website: Visit Our Website
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